Issues

= = = =
 * Okay, here is your plan of what you have decided to focus on this term. Remember you have all had input into planning this so it is up to you to make sure it is a success. I am available to help, you only have to ask!**

=ISSUES CONCERNING THE WELLBEING OF TEENAGERS=

Curriculum Areas Covered:
Health English – reading, writing, presenting ICTs – computer, video camera, digital camera, scanner, drawing pad, Internet etc

Possible Career Directions:
graphic designer, advertising, marketing, film, TV, media ..

Learning intentions- What we are going to learn:

 * How to use the computer to make an advertisement
 * The use of different elements (colour, text, images etc) to create an effective message
 * How to work effectively in a group
 * How to effectively get a message across to students of our age group

=YOUR TASK= In your group(4) design an advertising campaign aimed at young teenagers (11 – 15yrs) which shows or teaches them about an issue. Issues could be – bullying, youth violence, smoking, peer pressure, healthy eating, drug or alcohol use You must use at least 5 different advertising strategies ( see list below for ideas), one of which must be in audio or video format, that can be shared with others on our class wikispace.

Possible Advertising Strategies:

 * flyer / pamphlet
 * Brochure
 * Radio advertisement (podcast?)
 * TV advertisement – informational, awareness etc
 * Posters
 * Billboards
 * Newspaper / magazine ad
 * Newspaper promotional report
 * Logo / motto
 * Gimmicky ‘give aways’

Assessment:
Rubric for audio / video advert - peer group and teacher comment Self assessment / reflection for group work and overall learning Peer assessment for overall campaign

=Before You Start= 1. Before you start anything you must spend time discussing what exactly your group is going to do - remember there must be group consensus (you must all agree) so you might have to do some negiotiating. 2. Everything you do must be fully planned - this is what happens in the real world. You don't just decide to do a poster and get a piece of paper and start writing / drawing. 3. For your video ad and your radio ad you must show me a complete storyboard / transcript of what is happening or being said. Keep an eye on this page for links for ideas on storyboarding etc. 4. All your work is going to be placed on **this wikispace** so don't do unnecessary colour printing. If you want to produce something by hand you will need to scan it to insert on the wiki. 5. Remember to work as a team, not 4 individuals! 6. Good luck - I look forward to seeing your final results

**Resouce Links which may be useful for storyboarding etc:**
http://www.adobe.com/education/digkids/ [|http://www2.hawaii.edu/~ricky/etec/whatis.html] http://www.snn-rdr.ca/snn/nr_reporterstoolbox/multimedia.html http://www.sotherden.com/video101/overview.htm http://pblmm.k12.ca.us/TechHelp/Storyboarding.html http://www.putlearningfirst.com/language/19advert/advert2.html http://pblmm.k12.ca.us/TechHelp/VideoHelp/VideoGuide.html Video Storyboard [| Video%20Storyboard.pdf]

**Resources which may be useful for creating Posters / Pamphlets**
Effective Posters [| Effective posters.pdf] Poster Design[| Posters.pdf] Poster Checklist [| A Quick Poster Checklist.doc] Ads Resource[| AdsResources1-4.doc] Constructing a Poster[| Constructing a Poster1.doc] Colour Symbolism Charts[| Colour Symbolism Chart.doc]

Resources about Film / Video Making
http://www.scriptbuddy.com/ ScriptBuddy is a free online screenplay software program. It handles proper screenplay format automatically, so you can concentrate on your story. http://www.town4kids.com/town4kids/kids/digitalmedia/moviemaking/movie_main.htm Learn the basics to producing your own digital movie, get to know the terms used in movie-making, and even learn proper techniques in video-shooting. The Complete Eejit\'s Guide to Filmmaking http://www.exposure.co.uk/eejit/ Comprehensive site with tips about filmmaking. http://www.springfield.k12.il.us/movie/ Student movie examples from K-12 students. http://www.microsoft.com/windowsxp/using/moviemaker/expert/bettermovies/settingupshot.mspx Movie making is as much about organization and planning as it is about great acting or brilliant script ideas. http://www.microsoft.com/windowsxp/using/moviemaker/default.mspx Find out what you can do with Windows Movie Maker. http://www.wyckoffschools.org/eisenhower/teachers/olejarz/digitalvideo/index.html Links to examples of student video projects. http://www.simplydv.co.uk/tech/index_techniques.html Better video-making is the result of getting to know your equipment, using the right accessories and taking control. Here are some hints and tips to point you in the right direction.
 * //Scriptbuddy//**
 * //Movie Making For Kids//**
 * //Movie Examples//**
 * //Making Better Movies with Your Camcorder//**
 * //Windows Movie Maker How To//**
 * //Student Video Examples//**
 * //Camcorder Techniques//**

Rubric for Audio / Video Advertisement

 * || **Not Achieved** || **Achieved** || **Merit** || **Excellence** ||
 * **Message Clarity** || No thought given to message. Message unclear || Some thought put into message but still not very clear || Message relatively clear || Message effectively given ||
 * **Quality** || No effort evident. Looks rushed or last minute || Effort is evident but fairly basic ideas. Needed to extend ideas further. || Time well spent but could have spent more time on details || Top quality. Exceeds expecttations. ||
 * **Impact** || Leaves little / no impression on viewer. Boring. || Doesn't leave a lasting impression with viewer. || Leaves an impression with the target audience || Leaves strong impression on viewer ||
 * **Visual Appeal** || Too clutteres or too simple. Not appealing to target audience. || Relates to topic but still cluttered or too basic. || Eye catching and relates well to topic || Well presented. Captured attention. Images and sound appropriate ||
 * **Content (Research)** || Images, sound, message not appropriate to target audience. Little or no factual information. || Some content appropriate but needed more research / factual information. || Images, sounds, research are appropriate for target audience || Leaves viewer fully informed. All information factual and relevant. Covers all aspects of chosen topic. ||
 * **Skills in ICT** || Shows little or no skills. Did not make effective use of technology provided || Showed some skills. Didn't use technology to full potential || Showed good knowledge and skills. || Used all ICTs provided very effectively. Final advertisement is professional looking. ||
 * **Length** || Too short (less than 30 secs) or too long (more than 2 mins) || Acceptable length but left viewer wanting more. || Appropriate time length || Appropriate length and easy to focus on. ||